Apple Inc

NASDAQ: AAPL
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AAPL Articles

A good what-to-expect-today story with a scoop on top.
Brian Stelter is a geek at heart.
Timothy Arcuri, long underwater, has come up for air.
I peeked at the index in an airport bookstore.
Better late than never. A group of businesses has launched an initiative called "Tariffs Hurt the Heartland."
Twitter to bring "hundreds of hours" video to the site, car sales in the world's largest market are falling, and other important business headlines.
Apple, Microsoft, Home Depot, and Exxon Mobil set the direction for Dow index gains Tuesday.
Building brand loyalty pays off. This year's ranking of the 100 brands and products that garner the most customer loyalty is dominated by tech-related firms, but non-tech firms made the most progress...
Once again, Apple is up against the hurdle of how much money people will pay for a new Apple product, and how large will the buyer base be.
Daniel Tello, one of my favorite independent analysts, thinks it might.
Only one more trading day buy the rumor.
Sanctions against Iran could cause a spike in oil prices, Boeing expects sales to China to rise, Snap shares fall as senior executive departs, and other important business headlines.
Most Dow stocks traded higher today, but three of the most heavily weighted--Boeing, UnitedHealth, and Apple--were joined by Travelers to push the index toward a lower close.
It's a zero-sum game. Either prices go up or profit margins shrink. 
By now, most of this is conventional wisdom. Even the color scheme is retro.