Braze Inc, originally known as Appboy, is a New York-based company that offers a sophisticated customer engagement platform. It enables seamless interactions between brands and consumers globally through a variety of products. These include data ingestion tools, segmentation for targeted marketing, orchestration products for creating multi-step, cross-channel messaging experiences, and personalization features for tailored communications. Founded in 2011, Braze helps brands harness customer data to improve engagement, leveraging technologies like predictive analytics and API integrations for comprehensive marketing strategies.

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