Apple has been a name that is harder and harder to catch big moves in, but today that isn’t the case. Pre-market Prudential lifted its earnings per share from $0.64 to $0.68. The main reason it sees this is that lower margin seasonal iPod sales are being offset by higher margin sales of Macs. Prudential is maintaining its $100 target and neutral rating. If you look at the huge robust ‘maintain/neutral’ call and the fact that the firm is already ahead of the pack on earnings targets. So if it is just a neutral rating, then perhaps the street thinks that AAPL shares are finally just getting the mojo back. Perhaps this is because this has been the first set of an entire two-days in a row that there have been no key media mentions worth noting about "Steve Jobs and stock options."
AAPL shares are now up 3.7% at $89.08 and shares have already traded its average daily volume. This would be the largest percentage move UP since mid-January if this level holds. Jim Cramer listed this one as one of his TECH EXCEPTIONS and he also listed it early in January as his #2 Growth Pick for 2007.
Jon C. Ogg
February 21, 2007