Dell & Tesco European PC Retail (DELL)

Consumer Electronics

Published: December 21, 2007 10:33 am

Last Updated: April 6, 2020 6:15 pm

Dell (NASDAQ:DELL) and Tesco have announced that Dell notebook and desktop computers will become avaliable in Tesco stores starting next month.

Dell XPS and Inspiron products will be sold on the floor in Tesco stores primarily in the UK, but will also be sold in Ireland, Poland, Czech Republic, and Slovakia.

Dell’s head of the EMEA region has noted that this will put another 13 million retail shoppers per week in Tesco stores with the opportunity to buy a PC. This is also an expansion of Dell’s retail store sales initiative after it has similar deals in the U.S. with 2007 announcements to put PC’s on retail floors at Wal-Mart and Best Buy. It also signed a pact with Gome in China to sell PC’s in those retail electronics stores throughout China. It also earlier this year signed similar pacts with Carphone Warehouse in the U.K. and Bic Camera in Japan.

Jon C. Ogg
December 21, 2007

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