It is not enough that Nintendo, Microsoft (MSFT), and Sony (SNE) are scratching each other’s eyes out in the game console business. It looks like Apple (AAPL) wants in. Given its new visibility with consumers and the "glow" from the iPod, it makes all the sense in the world.
According to The Sydney Herald, Apple has filed with the US Patent and Trademark Office to extend its brand name and trademark to a number of gaming products.
Given Apple’s excellent skills with creating nifty hardware interfaces and consumer electronics, the company might do fairly well against flat-footed operators like Redmond and Sony. Apple might even be able to run a game controller or console component using current versions of the Mac or iPod.
Put the odds of Apple announcing a game platform before the end of the year at 75% or better.
Douglas A. McIntyre
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