Consumer Electronics
Nintendo To Push Envelop In Video Games (SNE)(MSFT)
Published:
It is not enough that Nintendo’s Wii outsells the Sony (NYSE: SNE) PS3 and Microsoft (NASDAQ: MSFT) Xbox 360 in almost every market, every month. Nintendo its launching a new product in the US, the Wii Fit. The game has a motion board which gamers can stand on at their screens take them down ski slopes and on other "action packed" adventures.
The Wii Board allows the user to get his entire body into the action.
The Wii Fit has sold over 1.4 million units in Japan in just over two months. If it is successful in the larger US market Nintendo could easily sell 10 million Fits in a year.
The new product is an example of why Nintendo has stayed ahead of its competition. While they create fixed game consoles which don’t allow much movement beyond the figures and hands. Nintendo is taking the gaming experience into the realm of bringing the entire body into play.
Sony and Microsoft can get ready for another year of being No.2 and No.3 in the market.
Douglas A. McIntyre
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