The Netbook Breaks The PC Industry’s Back (AMD)(INTC)(HPQ)(DELL)(MSFT)

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By Douglas A. McIntyre Updated Published
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WinterMany PC analysts thought that the "netbook" would be a toy. Sitting someplace between regular laptops and smartphones, the little PCs would not have the processing power and screen sizes to be useful to most consumers.

The netbook does have one advantage. Most cost about $300. But, experts assumed that the products would be a second computer that individuals and businesses would use for travel or taking to meetings for keeping notes and checking the internet.

As it turns out, netbooks have perfectly adequate processing power and their screens can even be used by the elderly as long as they use reading glasses. At low prices points, a netbook is an ideal way to replace an aging PC during a recession.

Accordng to The New York Times, "The only bright spot in the PC industry is netbooks. Analysts at the Gartner research company said shipments rose to 4.4 million devices in the third quarter of 2008, from 500,000 units in the first quarter of last year."

While no one in the PC, software, or processor industries is saying, is that making money on netbooks has to be a challenge. How much margin can there be in a machine that costs less to buy than many cellphones.

The PC industry has to face up to the fact that people who can’t afford to drive use bicycles. And, usually they work just fine.

Margins at companies like Intel (INTC), AMD (AMD), HP (HPQ), Dell (DELL), and Microsoft (MSFT) are about to be squeezed.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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