Dell Steps Slowly Into More Services (DELL, HPQ, IBM, PER)

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By Douglas A. McIntyre Updated Published
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dell-logoDell Inc. (NASDAQ: DELL) has been branching out further into IT and web-based services in an effort to supplement and to get away from a model that is almost solely-dependent upon PC sales and peripheral sales.  It has not taken as aggressive of a path as Hewlett-Packard Company (NYSE: HPQ) via the EDS purchase, and neither company anywhere as dedicated as International Business Machines Corp. (NYSE: IBM) in services.  But by the looks of things the company has started to migrate into this direction.  While we feel the answer to this is “It’s about time!” there is actually an answer as to why this migration has been slower and strategic rather than swift and broad.

About a week ago, Dell and Perot Systems Corp. (NYSE: PER) announced a strategic alliance to provide fully-integrated virtualized healthcare technology solutions which are aimed to cut down on costs and to improve patient care.  In January, Dell acquired Microsoft IT consulting and solutions segments of Allin Corporation for $12 million in a stock purchase agreement. These are not the only services-oriented launches that the company has launched, but these are arenas which we would expect the company to grow deeper and further into.   Then today came an announcement that the company was unveiling a nationwide managed services dolution for small and mid-sized businesses.  All of these are baby steps, but in today’s climate that might have to be about as good as it gets.

We have frankly been expecting Dell to make a transformative acquisition into IT-services and consulting for months now.  We think there are two major reasons the company has not gone this route.  Michael Dell stepped back in and has been trying to turn this ship around at a time when the economics and tech trends have gone against his efforts.  We cannot blame a recession nor an industry migration to sub-$1,000 and even sub-$500 computing on the company.  But the company’s share price did not hold up at the same time the company was throwing money away in stock buybacks.  This in turn took away its currency to make any strategic and game-changing acquisitions such as when H-P acquired EDS.

The good news is that Dell’s stock is back above $10.00 and its market cap is back above $20 billion.  The bad news is that it lost almost two-thirds of its value from shortly after the return of Michael Dell.  So it has been unable to do any sort of acquisition which could have rivaled that H-P and EDS transaction.  EDS was a doubling effort by H-P and it was essentially a $13.9 billion acquisition.

Dell does over $10 billion in liquidity and has thge ability to raise cash if needed.  The company also recently sold $500 million in debt.  As of March 14, 2009, Dell had 1,951,045,734 shares outstanding.  Its 2009 annual report noted that the company is authorized to issue up to 7 billion shares of common stock.  It can also issue 5 million preferred shares, but no shares were listed as being issued or outstanding.

Dell can do a deal if it wants to.  The question is if it is willing to risk the dilution or the hit to the stock with shares this low.  It’s $20+ billion market cap also makes it difficult for the company to take a huge company over.  Besides this being a branching out and diversification play, having IT-consultants and services allows more chances for on-the-spot sale of PC’s and other equipment.

JON C. OGG

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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