Acer Is Next Threat To Hewlett-Packard (HPQ) And Dell (DELL)

Dell (DELL) and HP (HPQ) already face a PC market which has been weakened by falling consumer and business spending. They have been flanked at the high end of the market by pricey and popular Macs from Apple (AAPL). That has left them to focus on the large middle part of the market where price married with performance is the major selling point.

Now, Taiwan PC company Acer is taking aim at that middle market with a machine that has some extraordinary features.

The new Acer product has an unheard of battery life of up to eight hours. The PC is light and thin. It will retail for less than $1,000.

According to the AP, “Acer Chief Executive J.T. Wang said Acer plans to grow in China, Japan and the U.S., despite the recession.” He may be the only executive in the industry that has an agenda that is more ambitious than just surviving.

Douglas A. McIntyre