Consumer Electronics
From The Omniscient Idiot Files: Amazon E-Book Share To Drop By Two-Thirds
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Amazon’s (NASDAQ:AMZN) share of the e-book market will go from 90% to 35% over the next five years. At least that is what Credit Suisse analyst Spencer Wang claims, according to The Wall Street Journal.
Wang may work at an investment bank, but his guess about what will happen to the e-book marketplace a half a decade from now is no better than anyone else’s.
The argument for the market share loss depends on Amazon being forced to increase e-book prices due to pressure from publishers, the success of Google’s (NASDAQ:GOOG) digital book initiative, and strong sales of the Apple (NASDAQ:AAPL) iPad. There are, of course, some analysts who believe that the iPad will be a flop.
One thing is certain. Five years from now, Amazon will have somewhere between 0% and 100% of the e-reader market.
Douglas A. McIntyre
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