Consumer Electronics
Kindle Pressure? Barnes & Noble Cuts Nook Price
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It is hard to tell why anyone would want an e-reader that only works with WiFi, but Barnes & Noble (NYSE: BKS) believes that there is a market. The faltering bricks-and-mortar constrained firm says it will increase its e-reader choices by offering the NOOK WiFi for $149, and a lower priced NOOK 3G for $199.
“People who love to read will find tremendous value with the new NOOK Wi-Fi, the most full-featured, low-cost eReading device on the market, and our bestselling NOOK 3G now at an even lower price,” said Tony Astarita, Vice President, Digital Products, Barnes & Noble.com
He must not get out much. Or, Barnes & Noble sales are being crippled by Amazon.com’s (NASDAQ:AMZN) Kindle
Douglas A. McIntyre
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