Consumer Electronics

RIM Pins Hopes on New PlayBook

Research In Motion Ltd. (NASDAQ: RIMM) continues its push to remain relevant in the new world of tablets and smartphones, and to keep itself from being broken into pieces and sold off as junk. The Canadian company, which has lost more than 90% of its share value in the past two years, will launch a new version of its PlayBook tablet. The firm’s public relations staff almost makes the product sound viable:

The new 4G LTE BlackBerry PlayBook maintains a sleek and ultra-portable form while delivering overall faster performance over the original BlackBerry PlayBook, as well as support for blazing fast 4G LTE networks.

A little examination of the statement shows that the Playbook is no different from any other tablet on the market, except it enters the race many months after the Apple Inc. (NASDAQ: AAPL) iPad, the Amazon.com Inc. (NASDAQ: AMZN) Kindle Fire and a series of Samsung products. The PlayBook will continue to be tethered to the BlackBerry PlayBook OS 2 software while most customers want products with the Google Inc. (NASDAQ: GOOG) Android OS or Apple’s operating system.

Douglas A. McIntyre

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