RIM Pins Hopes on New PlayBook

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By Trey Thoelcke Published
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Research In Motion Ltd. (NASDAQ: RIMM) continues its push to remain relevant in the new world of tablets and smartphones, and to keep itself from being broken into pieces and sold off as junk. The Canadian company, which has lost more than 90% of its share value in the past two years, will launch a new version of its PlayBook tablet. The firm’s public relations staff almost makes the product sound viable:

The new 4G LTE BlackBerry PlayBook maintains a sleek and ultra-portable form while delivering overall faster performance over the original BlackBerry PlayBook, as well as support for blazing fast 4G LTE networks.

A little examination of the statement shows that the Playbook is no different from any other tablet on the market, except it enters the race many months after the Apple Inc. (NASDAQ: AAPL) iPad, the Amazon.com Inc. (NASDAQ: AMZN) Kindle Fire and a series of Samsung products. The PlayBook will continue to be tethered to the BlackBerry PlayBook OS 2 software while most customers want products with the Google Inc. (NASDAQ: GOOG) Android OS or Apple’s operating system.

Douglas A. McIntyre

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About the Author Trey Thoelcke →

Trey has been an editor and author at 24/7 Wall St. for more than a decade, where he has published thousands of articles analyzing corporate earnings, dividend stocks, short interest, insider buying, private equity, and market trends. His comprehensive coverage spans the full spectrum of financial markets, from blue-chip stalwarts to emerging growth companies.

Beyond 24/7 Wall St., Trey has created and edited financial content for Benzinga and AOL's BloggingStocks, contributing additional hundreds of articles to the investment community. He previously oversaw the 24/7 Climate Insights site, managing editorial operations and content strategy, and currently oversees and creates content for My Investing News.

Trey's editorial expertise extends across multiple publishing environments. He served as production editor at Dearborn Financial Publishing and development editor at Kaplan, where he helped shape financial education materials. Earlier in his career, he worked as a writer-producer at SVE. His freelance editing portfolio includes work for prestigious clients such as Sage Publications, Rand McNally, the Institute for Supply Management, the American Library Association, Eggplant Literary Productions, and Spiegel.

Outside of financial journalism, Trey writes fiction and has been an active member of the writing community for years, overseeing a long-running critique group and moderating workshop sessions at regional conventions. He lives with his family in an old house in the Midwest.

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