Consumer Electronics
New BlackBerry 10's Odds for Success
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For some reason, a number of analysts believe that the launch of a new version of the Research In Motion Ltd. (NASDAQ: RIMM) BlackBerry will reverse the firm’s dismal fortunes. The opinion has no basis in fact. Apple Inc. (NASDAQ: AAPL) and Samsung dominate the smartphone market and have pushed out much better financed companies than RIM — among them Google Inc. (NASDAQ: GOOG), Sony Corp. (NYSE: SNE) and LG Electronics.
The BlackBerry 10 may have nifty new features, but consumers long ago abandoned the BlackBerry because of, among other things, a lack of distribution of its operating system on other products, as well as its tiny app store.
“It’s low odds” for success, says Deutsche Bank Securities analyst Brian Modoff. “You have two well-developed ecosystems and another already banging on the door” from Microsoft. Experts contend Microsoft has an edge over RIM with sheer size, spanning PCs and tablets, and a jump-start with Windows Phone 8.
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