New BlackBerry 10's Odds for Success

Consumer Electronics

Published: January 30, 2013 6:52 am

Last Updated: December 30, 2013 9:40 am

For some reason, a number of analysts believe that the launch of a new version of the Research In Motion Ltd. (NASDAQ: RIMM) BlackBerry will reverse the firm’s dismal fortunes. The opinion has no basis in fact. Apple Inc. (NASDAQ: AAPL) and Samsung dominate the smartphone market and have pushed out much better financed companies than RIM — among them Google Inc. (NASDAQ: GOOG), Sony Corp. (NYSE: SNE) and LG Electronics.

The BlackBerry 10 may have nifty new features, but consumers long ago abandoned the BlackBerry because of, among other things, a lack of distribution of its operating system on other products, as well as its tiny app store.

According to USA Today:

“It’s low odds” for success, says Deutsche Bank Securities analyst Brian Modoff. “You have two well-developed ecosystems and another already banging on the door” from Microsoft. Experts contend Microsoft has an edge over RIM with sheer size, spanning PCs and tablets, and a jump-start with Windows Phone 8.

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