Consumer Electronics

Apple iPhone Rumors: Old and New

Apple Inc. (NASDAQ: AAPL) was the subject of another round of rumors. This set was led by The Wall Street Journal, which claims its sources say manufacture of the next version of the iPhone will start this quarter. Also part of the rumor mill is an older claim that Apple will build a cheap smartphone to attack emerging markets and for people who will not pay for expensive iPhones no matter where they live.

According to the report:

Apple Inc. plans to begin production of a refreshed iPhone similar in size and shape to its current one in the second quarter of the year, according to people familiar with the device’s production, teeing up a possible summer launch for the next version of its flagship device.

At the same time, Apple continues to work with its manufacturing partners in Asia on a less expensive iPhone that could be launched as soon as the second half of this year, these people said. The four-inch device likely will use a different casing from the higher-end iPhone. Apple has been working on different color shells for the phone but its plans remain unclear.

No strong rumor yet about whether it will be called the iPhone 5S or iPhone 6.

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