Apple Continues to Lead U.S. Smartphone Market

Consumer Electronics

Published: September 6, 2013 12:53 pm

Last Updated: April 27, 2020 4:16 pm

For the three months ending in July 2013, Samsung Electronics closed the market share gap slightly between itself and Apple Inc. (NASDAQ: AAPL) in the U.S. smartphone market. Compared with market share totals at the end of April, Apple’s share rose from 39.2% to 40.2%, while Samsung’s share rose from 22% to 24.1%.

The data was reported by comScore Inc. (NASDAQ: SCOR).

The other OEMs in the top five were HTC, with a July share of 8%, down from 8.9% in April; Motorola from Google Inc. (NASDAQ: GOOG) with a 6.9% share, down from 8.3% in April; and LG Electronics with a 6.8% share, up 0.1% from April.

In the U.S. market, the Android operating system from Google enjoys 51.8% of the market, compared with 40.4% for iOS. The BlackBerry platform from BlackBerry Ltd. (NASDAQ: BBRY) fell from 5.1% to 4.3%, while Microsoft Corp. (NASDAQ: MSFT) remained flat at 3%. Symbian has managed to hold on to 0.3% of the market, but that will dwindle to zero over time.

The top smartphone properties measured by reach belong to Google (92.6% reach), Facebook Inc. (NASDAQ: FB) with an 86.3% reach, Yahoo! Inc. (NASDAQ: YHOO) with 81.7% reach, Amazon.com Inc. (NASDAQ: AMZN) with 66.8%, and Apple with 50.2%. The top smartphone apps belong to Facebook with 76.1% of U.S. users and four Google apps — YouTube, Google Play, Google Search, and Google Maps — rounding out the top five.

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