Record 9 Million iPhones Sold This Weekend

Consumer Electronics

Published: September 23, 2013 9:30 am

Last Updated: April 28, 2020 9:38 am

Apple Inc. (NASDAQ: AAPL) said Monday morning that it had sold 9 million new iPhone 5S and 5C units in the first three days that the devices were available. The new iPhones were available in the United States and 10 additional countries for the first weekend. That is two more countries than had a first-weekend shot at the iPhone 5 last year, and one of the new countries is China.

According to a report by research firm Localytics, the more expensive 5S outsold the 5C by 3.4 to 1 in the U.S. during the opening weekend. Globally, the 5S outsold the 5C by a margin of 3.7 to 1. In Japan the 5S outsold the 5C by a margin of 5 to 1.

In its announcement, Apple said that demand exceeded supply and that “many online orders are scheduled to be shipped in coming weeks.”

In an SEC filing also made Monday morning, Apple noted:

Apple expects total company revenue for the fourth fiscal quarter to be near the high end of the previously provided range of $34 billion to $37 billion, and expects gross margin to be near the high end of the previously provided range of 36% to 37%.

In addition to the record number of sales, Apple said that 200 million current iPhone owners have downloaded the new iOS 7 operating system software.

Apple’s shares are up sharply just a few minutes before Monday’s opening bell to $495.93, up 6.1%, in a 52-week range of $385.10 to $695.12.

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