After trading more than 44 million shares on its first day as a public company, shares of GoPro Inc. (NASDAQ: GPRO) settled for a first day gain of more than 30%, just about where it started the day’s trading. The hands-free, high-definition video camera maker priced 17.8 million shares at the top of its expected $21 to $24 range last night, and shares blasted through its initial public offering price (IPO) Thursday morning, rising more than 30% to trade near $32 after hitting a high of $33.

At the IPO price, GoPro raised about $427 million at a valuation of about $2.96 billion. Half the 17.8 million shares were sold by the company and half by selling shareholders. Underwriters, including J.P. Morgan, Citigroup, and Barclays have a 30-day option on an additional 2.67 million shares.

The company will have both Class A and Class B shares with Class B shares entitled to 10 votes per share and Class A shares 1 vote per share. Holders of Class B shares will hold more than 98% of the voting power and nearly 73% of the Class B shares will be held by executive officers and directors. The CEO will hold 47.7% of the voting power in the company.

GoPro’s revenue jumped from $526 million in 2012 to $986 million in 2013, but profit margins narrowed last year and R&D costs doubled. Camera owners have been posting videos to YouTube where more than 500 million viewers have seen a GoPro-created video. The company plans to try to monetize these videos by collecting fees through partnerships with the Xbox One, YouTube, and Virgin America.

Shares closed at $31.34, up about 30.6% on the stock’s first day of trading.

ALSO READ: BMW Adds GoPro Video Camera to Cars

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