Consumer Electronics
Amazon's New Tablets Get Subdued Introduction
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The devices themselves include some noteworthy features. For example:
The press release announcing these products focuses on the top-of-the-line HDX8.9, but the truly interesting product is the $99 Fire HD, which sells for less than half the price of Amazon’s current 7-inch tablet.
The Fire HD is the sort of device we expect from Amazon: a low-priced piece of hardware that the company will make money on by selling additional content like its Amazon Prime subscriptions.
The fanfare surrounding the introduction of the Fire Phone last summer was not matched by sales of the company’s first smartphone, and Amazon was recently selling the device for $0.99 with a two-year contract from AT&T Inc. (NYSE: T). The lack of hoopla surrounding the release of these five tablets may be the company’s way of trying to avoid similar embarrassment.
The new tablets may be pre-ordered now, and shipments are set to start in October.
Amazon’s stock closed down 1.15% on Wednesday, at $324.00 in a 52-week range of $284.38 to $408.06, and was inactive in Thursday’s premarket session.
ALSO READ: AARP Gets Into the Tablet Business at Walmart, With Intel and Google Inside
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