Samsung, as usual, will try to take customers from Apple Inc. (NASDAQ: AAPL). When the two are not battling over patents in court, each actually releases products that should be big sellers with consumers. The latest salvo in the war comes from Samsung, in the form of its Galaxy Note Edge. Based on most of its specifications, the iPhone 6 will be its primary competitor. At stake, both in the United States and abroad, are tens of millions of smartphone sales. One disadvantage Samsung has is that the iPhone 6 has been in the market for weeks.

Samsung has gotten the worst of the rivalry recently. Its profits fell almost 50% during the most recent quarter. The company attributed some of this to competition with manufacturers of cheap smartphones. This reinforces its need to do well at the high end of the industry as a means to improve its fortunes. Apple’s stock, on the other hand, has hit a series of all-time highs, as there is increasing evidence that approach to the market is a spectacular success.

The South Korean company’s management announced:

[T]he Galaxy Note Edge will be available in the U.S. beginning Nov. 14. The Galaxy Note Edge is the first smartphone of its kind with a functional, curved display for interruption-free notifications.

The 5.6-inch Quad HD Super AMOLED screen has a high resolution with more pixels, making the display sharper, brighter and more immersive than ever. The Galaxy Note Edge delivers unique smartphone experiences with a scrollable screen that wraps around the right edge of the device, extending the screen with room to do and see more. The Edge screen gives access to email, Internet, apps, notifications, news and more without interrupting the content on the main screen. Night clock mode dimly displays the time, alarm and weather and is easily viewable when the Galaxy Note Edge is placed bedside. Consumers can customize the scrollable Edge menu panel with their favorite apps for quick access; the apps are always available, from any screen.

It is far too early to say whether a curved display will help fetch millions of customers. The balance of the Galaxy Note Edge’s features are very similar to those of the iPhone 6.

Samsung has done a good job robbing Apple of market share, both through strong hardware features and its use of Google Inc.’s (NASDAQ: GOOG) Android OS. Now, Samsung gets to take another run at Apple with the Galaxy Note Edge. In a world where almost all high-end smartphones are created equal, though, the lead the iPhone 6 has based on its release date could be impossible to overcome.

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