Apple Widens US Smartphone Subscriber Share Lead

Consumer Electronics

Published: September 4, 2015 2:05 pm

Last Updated: April 27, 2020 4:25 pm

For the three-month period ending in July, Apple Inc. (NASDAQ: AAPL) gained 1.1% share of the U.S. smartphone subscriber market and now leads all original equipment makers with a 44.2% share, up 1% compared with April and up 2.9% compared with its January 2015 total. Samsung Electronics’ share has dropped 1.3% to 27.3%, compared with its April total and down 2% since January.

LG Electronics added 0.3% to an April share of 8.4% to a yield a July share of 8.7%. Motorola’s share remained flat at 4.9% in July, and HTC dropped 0.2%, from 3.7% to 3.5% share.

The data are contained in the latest report on the U.S. smartphone market from comScore and is based on a three-month average for May, June and July, compared with the three-month period that ended in April 2015.

On the operating system (platform) front, Google Inc.’s (NASDAQ: GOOGL) Android dropped 0.8 points of share, from 52.2% to 51.4%, but still remains the top platform. Apple gained 1.1 points, rising from 43.1% in April to 44.2% in July. Microsoft Corp. (NASDAQ: MSFT) dropped 0.1% to post a 2.9% share and BlackBerry Ltd. (NASDAQ: BBRY) lost 0.2% to post a 1.3% share in June.

The top five smartphone apps in the comScore survey were Facebook Inc. (NASDAQ: FB) with 73.3% reach for all smartphone users at least 18 years old, Facebook Messenger (59.5%), YouTube (59.3%), Google Search (52%) and Google Play (519.8%). Facebook Messenger passed YouTube for the first time in July to claim second place in the ranking. Pandora Radio from Pandora Media Inc. (NYSE: P) remained in seventh place behind Google Maps with a reach of 43.9% and ahead of Gmail. Instagram finished ninth and Yahoo Stocks rounded out the top 10.

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