Consumer Electronics

Samsung Galaxy S7 Tops Consumer Reports

Douglas A. McIntyre

Published: March 23, 2016 6:51 am

Last Updated: January 13, 2020 11:37 am

Apple Inc. (NASDAQ: AAPL) faces a higher hill to climb in an effort to maintain its dominance in the high-end smartphone market. At about the same time as Apple released the new iPhone SE four-inch version, Consumer Reports named the brand new Samsung Galaxy S7 as its number one smartphone choice.

Apple management faced a severe challenge from Samsung before, when the South Korean company’s Galaxy series topped the sales charts, before the iPhone 6 rectified that problem over a year ago. Samsung has gained momentum with the Galaxy S7 to push the scales its way again.

According to the editors of Consumer Reports:

The new Galaxy S7 and S7 edge bring back water-resistance and expandable memory. They earn Excellent battery life scores, and turn in top-notch performance in other areas. These new models aren’t just Samsung’s best smartphones, but, perhaps, the best smartphones. And they now sit atop our Ratings.

The phrase “the best smartphones” has to enrage Apple management, and it risks that the iPhone line will have sales problems, even with the new iPhone SE.