Consumer Electronics
Apple iPhone 7 To Benefit From Samsung Galaxy Note7 Disaster
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Apple’s iPhone 7 was a gamble by the company that a phone slightly better than the iPhone 6 would sell well. The jury will be out for weeks. The collapse of sales of the Samsung Galaxy Note7, and a warning that consumers should not use it at all gives Apple (NASDAQ: AAPL) a huge gift as it launches a new flagship product
The Galaxy Note7 is not direct competition with the iPhone 7. That falls to the Samsung Galaxy S7. However, Samsung’s impressive halo has been damaged, and that will undermine sales of all its products. The collapse of one product causes faith in related products to diminish. Some non-diesel VW sales have been hurt by the problems with its diesel line. The public does not always make detailed evaluations of brands and their products
Consider how the media can make enhance the confusion. The LA Times wrote:
Samsung Electronics on Saturday urged consumers to stop using Galaxy Note 7 smartphones immediately and exchange them as soon as possible as more reports of the phones catching fire emerged even after the company’s global recall.
That may cause readers to view the Galaxy Note7 as a smartphone phablet.
The confusion is wider. According to Tech Radar
on August 9
Look out for upcoming devices we know about such as the Samsung Galaxy Note 7 or the ZTE Axon 7 that may feature in this list soon. Plus don’t forget all the rumors of the iPhone 7 Plus and the new Nexus phablet expected to be called the Nexus 7P.
It is more than confusing. But, it helps Apple, which needs a hit with the iPhone 7. Otherwise it will be the halo of Apple brand tarnished as well.
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