It is over for the Samsung Galaxy Note7, at least for now. The South Korean company told owners to stop using the device, and offered a trade in program. It is one of the great product debacles of recent times, and has to threaten Samsung’s strong position in the smartphone business. It is also a humiliation for a company which prides itself as one of the hardware tech leaders of the world

The company released these details:

In response to our recent announcement regarding battery cell issues with the Galaxy Note7, we are advising that you power down your Note7 and exchange it now, as part of our U.S. Product Exchange Program for all Galaxy Note7 owners. We strongly advise all customers to use this exchange program because your safety is our top priority. Additional sales and shipments of the affected devices have been stopped, but if you already have a Galaxy Note7, we strongly advise that you replace it.

Through the U.S. Note7 Exchange Program, you can:

Exchange your current Galaxy Note7 device with a new Galaxy Note7 (pending CPSC approval). Select carrier and retail outlets will provide customers, who prefer a replacement Note7, an exchange for a Samsung J Series or equivalent device to use until CPSC-approved Note7s are available.
Exchange your current Galaxy Note7 for a Galaxy S7 or Galaxy S7 edge and replacement of any Note7 specific accessories with a refund of the price difference between devices.

We know this exchange is an inconvenience, so you will also receive a $25 gift card, in-store credit or bill credit from select carrier retail outlets when participating in the U.S. Note7 Exchange Program.

A. $25 is barely enough to compensate people for such a large amount of trouble

B. “Power down” means power down forever, which Samsung did not note

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