Consumer Electronics

Even More Concerns Surface About Apple Ahead of iPhone Launch

Chris Lange

Published: July 12, 2017 10:30 am

Last Updated: January 12, 2020 10:13 am

Apple Inc. (NASDAQ: AAPL) reportedly is scrambling to put together its highly anticipated iPhone 8. The company seems to be facing a bug problem with its software. If these bugs persist, it could cut into production and cause delivery delays.

According to Fast Company, there are multiple obstacles that Apple will have to hurdle unless it wants to face delays. Concerns for the iPhone giant include problems with wireless charging and problems with a 3D sensor for facial recognition, which may be used to help users unlock the phone.

There already have been rumors swirling about the newest addition to the iPhone family, that it may be much more expensive to help with margins. According to John Gruber at Daring FireBall, this could very well be a reality, when considering Apple’s pricing in the past and the margins that management is seeking to maintain.

At this point, any more complications ahead of the iPhone release could cost Apple. However, these concerns do have to be taken with a grain of salt, and it’s not like Apple will stop being profitable overnight.

But for now all eyes are on the iPhone, and everyone is hyped up for September, win, lose or draw.

Shares of Apple were last seen trading down fractionally at $145.05, with a consensus analyst price target of $159.00 and a 52-week range of $96.42 to $156.65.