Short Interest in Apple Drops Almost 3 Million Shares Ahead of Earnings

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By Douglas A. McIntyre Updated Published
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Short Interest in Apple Drops Almost 3 Million Shares Ahead of Earnings

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The short interest in Apple Inc. (NASDAQ: AAPL) dropped by 2.7 million shares to 39.1 million ahead of earnings. The figures are for the period that ended July 14.

Apple’s shares are up by 48% over the past year to an all-time high of $153. A number of analysts have forecast the shares will top $200 in the next year, which would push Apple’s market cap above $1 trillion, a number no public company has ever posted.

Apple’s share price, and perhaps the fall-off in short interest, are due to the anticipation of the iPhone 8, which is likely to come out in September or October. There have been a number of rumors that the smartphone will be delayed due to parts shortages or technical glitches. However, this has not deterred investor appetite for the stock.

Estimates for iPhone 8 sales have reached as high as 175 million for the next three quarters, which include the quarter it should be launched, the year-end quarter and the first quarter of calendar 2018. Some of this will be from pent-up demand for a new version of the iPhone. The iPhone 7 has been in the market for a year.

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Another factor in the optimism about Apple shares is the expectation that the iPhone 8 will be a big leap forward in terms of features and functions. Recent versions of the phone have had only small improvements over predecessors, which may have dampened demand. The iPhone 8 will have very little competition. Samsung, its primary rival, does not have a popular product in the market. Most of Apple’s other competitors are Chinese companies that have a strong share of their home market but not anywhere else in the world.

Short sellers also have to know that Apple’s earnings are about to be released. If results exceed expectations before the iPhone 8 is even launched, the shares could surge. It has happened before.

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Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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