Brand consultancy Interbrand has issued its latest report on brand value, and while the top five did not change, a gap is opening between the fourth and fifth place finishers.  The largest annual gain among the top 100 brands totaled 58%, and was posted by Apple, which passed BMW, Nokia Corp. (NYSE: NOK), Cisco Systems Inc. (NASDAQ: CSCO), Mercedes-Benz, Toyota Motor Corp. (NYSE: TM), H-P, and Disney to jump to the 8th most valuable brand.

Google’s brand value increased by 27%, the third largest gain among the top 100 brands. The second largest gain was posted by Amazon.com (NASDAQ: AMZN), which jumped 32% and moved up from 36th on the list to 26th.

The biggest loser was Nokia, which fell -15% and from 8th to 14th in the league table. Another smartphone maker, Samsung Electronics, moved up from 2 places, from 19th, on the strength of a 20% jump in brand value.

Toyota, ranked 11th, is the top automaker, barely ahead of Mercedes-Benz, with BMW in third. Among US carmakers only Ford Motor Co. (NYSE: F) made the top 100 with its ‘Ford’ brand, at 50th place behind Honda Motor Co. (NYSE: HMC) and Volkswagen.

Three brands made the list for the first time: Nissan, John Deere & Co. (NYSE: DE), and HTC Corp.

The Interbrand study ranks the top ten brands by dollar value in this order:

1. Coca-Cola Co. (NYSE: KO) – $71.86 billion
2. IBM Corp. (NYSE: IBM) – $69.91 billion
3. Microsoft Corp. (NASDAQ: MSFT) – $59.09 billion
4. Google Inc. (NASDAQ: GOOG) – $55.32 billion
5. General Electric Co. (NYSE: GE) – $42.81 billion
6. McDonald’s Corp. (NYSE: MCD) – $35.59 billion
7. Intel Corp. (NASDAQ: INTC) – $35.22 billion
8. Apple Inc. (NASDAQ: AAPL) – $33.5 billion
9. Walt Disney Co. (NYSE: DIS) – $29.02 billion
10. Hewlett-Packard Co. (NYSE: HPQ) – $28.48 billion

Paul Ausick

Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.