Companies and Brands
Apple, Nokia, Sony Top Asian Brand List (AAPL, NOK, SNE,CL, KO, HMC, TM, GOOG, MCD, MSFT, AMZN, SSNLF, NKE, DIS, YHOO)
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Among the more developed countries of Asia — China, Japan, South Korea, and Taiwan — the top global brand is Apple Inc. (NASDAQ: AAPL) in three and trails only a local brand in South Korea. In the less developed countries — India, Indonesia, Thailand, and Vietnam — the leading global brand in three is Nokia Corp. (NYSE: NOK), which is second only to Sony Corp. (NYSE: SNE) in Thailand.
The results come from a new survey of the eight countries conducted by Japan’s Nikkei BP Consulting. Other top brands in India include Colgate-Palmolive Co. (NYSE: CL) and Coca-Cola Co. (NYSE: KO). In Indonesia, Honda Motor Co. Ltd. (NYSE: HMC), Toyota Motor Corp. (NYSE: TM), and Google Inc. (NASDAQ: GOOG) are among the top five. In Thailand, McDonald’s Corp. (NYSE: MCD) joins Sony, Nokia, and Honda in the top five and in Vietnam the top global brands are Nokia, Honda, Sony, and Google.
Among more developed countries, China’s top global brands are Apple, Microsoft Corp. (NASDAQ: MSFT), Mercedes-Benz, BMW, and Nokia. In Japan, the top five includes Apple, Google, Sony, and Amazon.com Inc. (NASDAQ: AMZN). South Korea’s top five includes Apple, Samsung (OTC: SSNLF.PK), and Nike Inc. (NYSE: NKE). The Taiwanese list includes Apple, Sony, HTC Corp., Google, and Walt Disney Inc. (NYSE: DIS). Yahoo! Inc. shows up in the top ten brands in Japan and Taiwan, but in no other countries.
Some observations:
The full study is available here.
Paul Ausick
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