Companies and Brands
Americans to Spend Big on Halloween This Year?
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HalloweenHalloween may be one of the events that helps keep consumer spending at a reasonable level. BIGinsight conducted research for the National Retail Federation that found more than 71% of American will celebrate the holiday this year. That is up to 170 million people, which BIGinsight claims is a record. According to a CNBC story on the information:
The average person will fork out about $79.82 on decorations, costumes, and candy, up from $72.31 last year.
A bigger part of the budget this year will go to costumes. Although the average person will spend about $28.65 on costumes, up slightly from $26.52 in 2011, retailers and costume manufacturers are saying that costumes continue to become more elaborate each year and shoppers are buying more items to go along with their costume.
Douglas A. McIntyre
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