The most popular shopping site on the web belongs to Amazon.com Inc. (NASDAQ: AMZN), and one look at today’s homepage indicates what the retailer has learned over the years. The look of the homepage is somewhere between the splashier look at the Wal-Mart Stores Inc. (NYSE: WMT) site and the spartan look of Best Buy Co. Inc.’s (NYSE: BBY).

The big promo item is a Kindle Fire — “Today only” — for $129, and to make it easy the customer can enter just a single word at checkout time to add this to the shopping cart.

Then, the Cyber Monday “See the deals” link leads to a page with “Today’s Lightning Deals,” which include clothing from Dockers (“60% off”), a hard hat with Harley-Davidson Inc. (NYSE: HOG) logo (“63%”) off and a digital weather station (“44% off”). Other choices are available through the easily visible left-right arrows that Amazon uses for everything.

The next section on the homepage points to Cyber Monday deals on computers and accessories. Interestingly, the icons are arranged by discount amount — 20% off or more and so on up to 50% off or more.

Paul Ausick

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