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The first promotion — “happy Cyber Monday” — contains a link to “all Cyber Monday deals,” which leads off with a “today only” 46-inch LCD HDTV for $379.99. For some reason, there is yet another link to “all Cyber Monday deals,” which leads to a page headed by two cameras, both of which are “currently unavailable online.” A stand mixer is advertised as a “sale” item and so is an electric toothbrush.
But aside from the TV, none of the items appears really to be a Cyber Monday special, although scrolling through the page indicates several other items, from dolls to books, that are being sold with a “temporary price cut.”
The most promoted item at both Walmart and Best Buy Co. Inc. (NYSE: BBY) was free shipping. Amazon.com Inc. (NASDAQ: AMZN) promoted its Kindle Fire tablet, and Target’s first choice was its credit card.
And except for Amazon, online retailers are pushing HDTVs, both LCDs and LEDs, in a 32- and 40-inch sizes for prices under $500. Happy holidays!
Paul Ausick
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