LinkedIn Passes 300 Million Members

Companies and Brands

Published: April 19, 2014 10:19 am

LinkedIn Corp. (NYSE: LNKD) said Friday its global subscriber base passed 300 million. That is less than a third of Facebook’s (NASDAQ: FB). However, many investors believe that LinkedIn’s professional members are worth more than those of Facebook, which has much broader demographics.

The company’s management reported:

LinkedIn the world’s largest professional network on the Internet, announced today that it has reached 300 million members in more than 200 countries and territories. The company has added more than 23 million members since December 31, 2013.

Currently 67 percent of LinkedIn members are located outside the United States. In addition to crossing 300 million members globally, LinkedIn also surpassed more than 100 million members in the U.S.

Management added:

To get there, we are delivering personalized experiences built around members and their identity, network and knowledge. We believe this focus will give us the ability to better help each of our members achieve their professional goals. This strategic shift has already come to life through our content products. To give our members access to all business knowledge they need to be great at what they do, we have brought together content from millions of publishers through Pulse, Influencer posts from approximately 500 of the leading minds in business, and most recently, our millions of members, as we continue to roll out our publishing platform and expand LinkedIn Groups and SlideShare.

We know mobile is critical. Later this year, we are going to hit our mobile moment, where mobile accounts for more than 50 percent of all global traffic. Already, our members in dozens of locations including Costa Rica, Malaysia, Singapore, Sweden, United Arab Emirates and the United Kingdom, use LinkedIn more on their mobile devices than on their desktop computers. Every day we see an average of 15 million profile views, 1.45 million job views and 44,000 job applications in over 200 countries through mobile

Wall St. apparently is not impressed by the progress. While the stock jumped 2.1% to $175.42 on Thursday, the share price is down almost 20% this year and is off nearly 32% from its 52-week high of $257.56, reached in September.

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