The GoPro IPO Filing Has Arrived -- Risk and Reward Alike

The filing shows that the company plans to sell up to $100 million in common stock, but this number can change and should be used solely for filing purposes. We originally wrote that GoPro was seeking to raise about $400 million in the offering, with a total market value that could be in excess of $2 billion.

A large underwriting group has been selected: J.P. Morgan, Citigroup, and Barclays were listed as the lead underwriters; and co-managers are listed as Allen & Company, Stifel, Baird, MCS Capital Markets, Piper Jaffray, and Raymond James. It will list under the GPRO stock ticker, and it chose the NASDAQ over the New York Stock Exchange.

GoPro taken over video efforts of active sports enthusiasts and video fans alike. Skydivers, rock climbers, cyclists and many others are attaching GoPro cameras to their helmets to film their adventures.

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In an interview last year with Forbes, founder Nick Woodman said the company sold 2.3 million cameras in 2012 for a total of around $521 million. Revenue has also doubled every year since its 2004 founding. The open S-1 SEC filing showed that revenue was $985.7 million, with net income of $60.6 million. Revenue in the March 2014 quarter was $235.7 million, with net income coming in at about $11 million.

Our warning in early 2014: “This is a hot product, but investors should remember that one-product companies, with just a few related products, often go through severe swings in their business cycle — and that some of those swings could be very unpleasant.” The hope now is that GoPro won’t just be a one-product company. It could easily migrate into a GoPro media network.

FULL SEC FILING