What to Expect From McDonald’s Earnings

Photo of Jon C. Ogg
By Jon C. Ogg Published
This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them.

McDonald’s Corp. (NYSE: MCD) is expected to report earnings on Thursday morning, bringing the week of Dow Jones Industrial Average earnings closer to an end. With the wave of wage pressure, complaints over the food mix, and a model that has been under question, most investors would just assume things are bad at McDonald’s.

So why is it that McDonald’s shares are within 2% of 52-week highs?

Thomson Reuters has its consensus estimates pegged at $1.28 in earnings per share (EPS) and revenues just over $6.4 billion. Those would compare to results from a year ago of $1.09 EPS and sales of $6.99 billion.

For the quarter ahead, those consensus estimates are $1.17 EPS and $6.12 billion in revenues, which would compare to $1.13 EPS and $6.57 billion from the prior year.

One key issue is always same-store sales. We have seen estimates for global same-store sales of almost 2.0% for the quarter. The bulk of that growth was said to be from China, Russia, Korea and Europe. U.S. same-store sales are expected to be barely in the red, perhaps -0.1% to -0.2%.

Where McDonald’s shares have so much pressure is on wages, particularly after the Wal-Mart debacle last week. Sales are expected to be down almost 9% total to almost $25 billion in 2015, but the consensus estimate is for revenues to fall another 3.5% in 2016 to $24.1 billion. Again, shares are within 2% of a 52-week high.

McDonald’s has been the key focal flash point for the 415.00 per hour minimum wage. Imagine what that would do to its operating costs and earnings.

The one issue that continues is the mix of food. Millennials just haven’t wanted to eat there, in favor of healthier food choices. The extension of all-day breakfast has been viewed as a positive. Still, most consumers think of McDonald’s as a very affordable way to feed a family or a way to get a cheap meal. Organic food just is not a huge target here, and probably never really will be. Dare we ask about health food in the future, organic or not?

One last issue that we expect to hear more of is how McDonald’s will treat its vast land holdings. That has been in the news of late, but we may get more thoughts or details on that.

ALSO READ: 9 Great Stocks Will Hike Dividends for a Decade

McDonald’s shares were soft the afternoon ahead of earnings. Maybe the $103.15 share price and the 52-week high of $105.20 last week being up over $10 from the low closing prices in August means that investors want to lighten up ahead of this earnings report. McDonald’s has just not had a good history around earnings for the past couple of years.

McDonald’s has a consensus price target of $104.57 and a 52-week range of $87.50 to $105.20. It also has a market cap of $96.8 billion.

Photo of Jon C. Ogg
About the Author Jon C. Ogg →

Jon Ogg has been a financial news analyst since 1997. Mr. Ogg set up one of the first audio squawk box services for traders called TTN, which he sold in 2003. He has previously worked as a licensed broker to some of the top U.S. and E.U. financial institutions, managed capital, and has raised private capital at the seed and venture stage. He has lived in Copenhagen, Denmark, as well as New York and Chicago, and he now lives in Houston, Texas. Jon received a Bachelor of Business Administration in finance at University of Houston in 1992. a673b.bigscoots-temp.com.

Featured Reads

Our top personal finance-related articles today. Your wallet will thank you later.

Continue Reading

Top Gaining Stocks

CBOE Vol: 1,568,143
PSKY Vol: 12,285,993
STX Vol: 7,378,346
ORCL Vol: 26,317,675
DDOG Vol: 6,247,779

Top Losing Stocks

LKQ
LKQ Vol: 4,367,433
CLX Vol: 13,260,523
SYK Vol: 4,519,455
MHK Vol: 1,859,865
AMGN Vol: 3,818,618