Companies and Brands

What Happens to Apple When China iPhone Sales Plunge?

XIUYUAN YAO / iStock via Getty Images

Apple has two problems in China. The first is that the COVID-19 triggered a lockdown of the area in and around Shanghai, one of the world’s largest cities. That has and will curtail smartphone and computer demand. The other problem is that some of the same locked-down areas are home to factories that produce iPhone components.

Piper Sandler analyst Harsh Kumar says the Chinese lockdown will have little effect on Apple. He is wrong. iPhone assembly company Pegatron is shuttered. So are some plants of huge iPhone supplier Foxconn. Even an interruption of a few days can affect supply by hundreds of thousands of units. And the lockdown is not over. 9to5 Mac summarized the problem: “The latest COVID-19 lockdown measures in China have seen Apple production halted at three key Chinese suppliers. One of these in particular could significantly hit iPhone availability.” Its opinion is that the Pegatron problem is severe.

The lack of iPhone buyers across a part of China that has tens of millions of people is the most severe challenge to Apple. According to Counterpoint Research, Apple had 23% of the smartphone market in China in the final quarter of 2021.

Compared to the balance of the stock market, particularly among tech companies, Apple’s shares continue to outperform. Year to date, they are off 5%. However, the Nasdaq is down by twice that much.


The question about the value of Apple’s shares currently has little to do with things that are obvious. It has the most valuable brand in the world, and it has extraordinary consumer loyalty. It has remarkably inventive products, and it has the best closed system of hardware and software in the world. For now, those things are less important than Apple’s crippling problems in China.

Take Charge of Your Retirement In Just A Few Minutes (Sponsor)

Retirement planning doesn’t have to feel overwhelming. The key is finding expert guidance—and SmartAsset’s made it easier than ever for you to connect with a vetted financial advisor.

Here’s how it works:

  1. Answer a Few Simple Questions. Tell us a bit about your goals and preferences—it only takes a few minutes!
  2. Get Matched with Vetted Advisors Our smart tool matches you with up to three pre-screened, vetted advisors who serve your area and are held to a fiduciary standard to act in your best interests. Click here to begin
  3. Choose Your  Fit Review their profiles, schedule an introductory call (or meet in person), and select the advisor who feel is right for you.

Why wait? Start building the retirement you’ve always dreamed of. Click here to get started today!

 

Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.

AI Portfolio

Discover Our Top AI Stocks

Our expert who first called NVIDIA in 2009 is predicting 2025 will see a historic AI breakthrough.

You can follow him investing $500,000 of his own money on our top AI stocks for free.