Mass Marketing Foreclosed Homes

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By Douglas A. McIntyre Published
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Almost 700 homes in foreclosure will be auctioned off in Detroit later this month. Most of the buyers will probably be investors who have no intention of ever moving in.

The homes will go for rock bottom prices, so the auction is likely to further depress prices in the neighborhoods where the properties are located.

For some sections of the country, that is where the real estate death spiral begins. One set of foreclosures pushes down prices making it harder to sell homes in the same region. The next set of home owners who want out find they they cannot afford to part with their homes, and they go into foreclosure.

All of this is an indication that the mortgage problems are in their earliest stages and could last for several quarters. When defaults and subsequent sales where fairly isolated the panic of seeing hundred of homes on the block over a two day period had not set in.

That is over now.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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