The End Of Generosity: Large Charities Suffer Severe Damage As Donations Fall

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By Douglas A. McIntyre Updated Published
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Total gifts to major charities fell sharply last year, which should not come as a major surprise. The Chronicle of Philanthropy details the trend in its annual Philanthropy 400 survey released today.

“Donations to the nation’s biggest charities dropped 11 percent last year, a decline that was the worst in the two decades,” the Chronicle of Philanthropy reported.  The 400 institutions in the survey raised $68.6-billion in 2009. The drop they suffered in contributions was nearly four times as great as the next biggest annual decrease of 2.8% in 2001.

Giving to United Way Worldwide (No. 1) decreased by 4.5% and to the Salvation Army (No. 2) by 8.4%. Food for the Poor (No. 6) had contributions fall by more than 27%. Donations to the Fidelity Charitable Gift Fund (No. 7) declined by 40.3%. Also reporting declines were the American Cancer Society (No. 8), where giving fell by 11%, and the Y (No. 10), which reported a 17.2% drop in donations. Only four charities in the top 10 reported increased contributions last year. They were Catholic Charities USA (No. 3) with a 66% jump in donations; the AmeriCares Foundation (No. 4), which had an 18.1% rise in giving; Feed the Children (No. 5) where contributions rose by 1.2%; and World Vision (No. 9), which reported a 4.5% increase in giving mostly by donors who make monthly gifts to “sponsor” needy children overseas.

The data is already nearly a year old, so it does not have much utility except for voyeurs who want to know how individual charities fared. It is hardly a surprised that a deep recession would curtail giving. But, will the trend continue, and if it does, what becomes of America’s largest charitable organizations and the millions like them which provide service across the country? The answer is probably “yes.”  Giving probably did not improve much this year, the publication says.

The economy picked up this year, but perhaps not enough for many Americans, including the rich, to risk using their money for more than providing for their own needs . Those trends have not only hurt consumer spending–they have hurt any part of the economy that requires Americans to spend beyond what they cautiously view as their means.

The same parsimony has affected many companies which have no interest in increasing expenditures in a harsh economy. Many of these firms, in fact, are still cutting costs. A great deal of the money that goes to charities comes from companies.

US charities may have to adjust their plans even as the American social safety net has begun to fray. Services in many cities and towns have been hurt by drops in property taxes. Unemployment insurance benefits, which end at 99 weeks in most case, are not enough to cover over 2 million people who are among the long-term unemployed. Social Security payments were frozen this year, the second in a row. There are serious conversations among serious people that Social Security, Medicare, and Medicaid payments will need to be cut toward the end of the decade.

The recession has killed many things and some of them may take years to return. Charity may be among those things, and charitable organizations are often most needed when an economy falls apart.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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