German Consumer Mood Improves — GfK

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By Douglas A. McIntyre Updated Published
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The mood of Germans, the PMI and business outlook of companies, and the gross domestic product (GDP) continue to defy the balance of Europe, and even the very modest improvements of similar indices in the United States. Germany may not have the GDP growth of China, but its people and businesses must feel more upbeat than their counterparts in the People’s Republic, where, by the standards of the past decade, the economy has slowed.

Research firm GfK reports:

The mood of consumers in Germany continues to improve as a heat wave hits this summer. In July, the indicator values for economic and income expectations as well as willingness to buy all increased on the previous month’s figure. Consequently, the overall indicator is forecasting 7.0 points for August fol-lowing a value of 6.8 points in July.

The economic expectations of German consumers increased for the third consecutive month in July, improving by 3.2 points. The indicator is therefore currently at 4.3 points and stabilizing at a positive level, above the zero threshold which signifies the long-term average.

To keep its momentum, Germany has to rely to a great extent on the success of its neighbors, because of their substantial trade relationship. But Europe may have regained a pulse, based on the latest unemployment and GDP data. However, Germany’s exports to the United States are also part of its trade activity. If the Chinese economy slows as much as some analysts expect — say to 4% — Germany may have no means to keep up its recovery.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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