Fireworks Sales to Top $1.3 Billion This Year

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By Douglas A. McIntyre Updated Published
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Fireworks Sales to Top $1.3 Billion This Year

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The fireworks business receives most of its revenue in the lead-up to the Fourth of July holiday. That revenue has surged recently. Between consumer purchases and what the industry calls “display fireworks,” sales across the industry will top $1.3 billion this year.

The American Pyrotechnics Association (APA) is the fireworks industry association. Among other things, it keeps industry statistics. The 2019 number is based on modest growth from the 2018 figures. For last year, consumer purchases reached $945 million. Display fireworks hit $360 million.

The U.S. Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) defines display fireworks this way: “Display fireworks are the large fireworks used in fireworks display shows, generally under the supervision of a trained pyrotechnician. These fireworks are designed primarily to produce visible or audi­ble effects by combustion, deflagration, or detonation.” Their use requires a federal license. Consumer fireworks, on the other hand, can be sold without a license.

The growth of the industry over the past two decades is extraordinary. Total fireworks sales were $945 million in 2009. In 1999 they were $500 million.

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Injury levels of fireworks have stayed about the same over the past two decades, numbering approximately 9,100 last year. That compared to 8,800 in 2009 and 8,500 in 1999. Regulations about fireworks use and safety precautions have clearly done very little to knock down these numbers.

The largest fireworks display in the United States is generally considered the one sponsored by Macy’s for Independence Day in New York City. The retailer sets off 3,000 individual “effects” in an extravaganza that lasts nearly half an hour and is estimated to be seen by 3 million people. Many are red, white and blue, in honor of the over two dozen different official flags flown over the United States for the last 242 years.

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Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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