The $10 Tomato

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By Douglas A. McIntyre Published
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The $10 Tomato

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Inflation has been high enough that the consumer price index has been up most months recently by 8% over the previous year. Some prices have risen much more sharply. Early in the year, this was mostly gasoline and oil. More recently, the jumps have been in food, including meat, grains, milk, eggs, fruits and vegetables. An emerging pricing problem has joined them. Tomatoes, which can cost as much as $6 a pound, could be at $10 by year’s end. While the increase is staggering on a percentage basis, it shows how quickly hyperinflation could reach parts of daily life.
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The primary reason tomato costs could rise quickly is a drought in California, where most of America’s tomatoes are grown. According to Reuters, “California’s drought conditions, on top of Hurricane Ian ravaging citrus and tomato crops in Florida, are likely to push food costs even higher.” In other words, tomatoes may be just the tip of an iceberg.
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The drought in the U.S. southwest will not end soon, perhaps not even this century. The U.S. Drought Monitor shows extreme drought in California, Nevada, Utah, Arizona, New Mexico and Texas. In some cases, it extends to Colorado, Oklahoma and Nebraska. Many of these areas are among the most important agricultural regions in the world.

More evidence of the persistent drought is the drop in the levels of many of America’s largest rivers and lakes. The Colorado River, Lake Meade and Great Salt Lake are most prominently mentioned. These are only examples of hundreds of smaller lakes and rivers.
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Tomatoes can be grown in only a few spots in America, at least in any volume. Most are in California and Florida. Smaller-producing states include North Carolina, Ohio and Tennessee, but these states never will produce the huge harvests of California. There is no place for the tomato farming business to move.
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The tomato problem shows one challenge at the heart of inflation: scarcity. Oil can be drilled only in relatively few places. The key components of fertilizers come from a modest number of countries. Huge harvests of grain get produced by a limited number of nations. And the places tomatoes can be grown have started to disappear.

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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