24/7 Wall St. Insights

• Nationwide, the cost of living tends to be higher in cities than in places outside of major metro areas
• Still, consumer prices can vary considerably from one city to another, and some Missouri metro areas are more affordable for a broader range of incomes than others
• Also: 2 Dividend Legends To Hold Forever

The cost of living has skyrocketed across the United States in recent years — and rising prices are weighing heavily on the minds and pocketbooks of American families. According to a recent survey conducted by the U.S. Census Bureau, more than 57% of American households have had at least some difficulty affording their usual expenses in the last week, and over 93% of American adults reported stress related to higher prices in the last two months.

The rate of inflation began to surge in early 2021, and ultimately peaked in June 2022, when the price of goods and services were 9.1% higher than they were 12 months earlier, according to the Consumer Price Index. While inflation has cooled in the last two years, the CPI remains above the Federal Reserve’s target rate of 2%.

While no corner of the country has been spared from rising consumer prices, in relative terms, the overall cost of living varies considerably across the United States. In Missouri, for example, goods and services were about 8.9% less expensive, on average, than they were nationwide in 2022 — the latest year of available data. Despite a lower cost of living, 57.4% of Missouri households had difficulty paying for household expenses in the last week, and 92.6% of adults in the state reported stress resulting from rising prices. (Here is a look at the most expensive states to live in.)

Generally, Americans living in major cities are saddled with a higher cost of living than those in smaller, rural communities. According to the Bureau of Economic Analysis, goods and services are about 11.4% more expensive within U.S. metro areas than they are outside of metro areas.

In keeping with this pattern, goods and services are only about 6.8% less expensive than average across all eight Missouri metro areas, and 16.8% less expensive in non-metro areas. Still, the overall cost of living can vary meaningfully between one Missouri city and another. In the state’s least expensive metro area, consumer prices are about 15.0% lower than they are nationwide on average. Meanwhile, in the state’s most expensive city, prices are only about 3.3% lower than average. (Here is a look at the most affordable town in every state.)

Consumer prices tend to rise when demand for goods and services outpaces supply. Because cost of living is closely tied to consumer spending, it is no coincidence that more affluent areas are typically more expensive places to live than lower income communities. While there are exceptions, the median household income in some of the most expensive cities on this list is higher than the comparable statewide median income of $64,811.

This is the cost of living in every Missouri metro area, ranked.

Why It Matters

Inflation, as measured by the Consumer Price Index, hit a multi-decade high in 2022, and as of July 2024, the CPI remains well above the Federal Reserve’s 2% target. Even though prices tend to be far higher in cities than in rural communities, the vast majority of Americans — 80% according to the U.S. Census Bureau — live in an urban area. Still, consumer prices can vary considerably from one city to another, and some Missouri metro areas are more affordable for a broader range of incomes than others.

8. Joplin, MO

• Overall cost of living, 2022: 15.0% lower than U.S. average
• Median household income, 2022: $54,041 ($10,770 less than statewide median)
• Median home value, 2022: $171,000 ($50,200 less than statewide median)
• Metro area population: 184,086

7. Cape Girardeau, MO-IL

• Overall cost of living, 2022: 13.7% lower than U.S. average
• Median household income, 2022: $60,315 ($4,496 less than statewide median)
• Median home value, 2022: $191,900 ($29,300 less than statewide median)
• Metro area population: 95,449

6. Springfield, MO

• Overall cost of living, 2022: 13.1% lower than U.S. average
• Median household income, 2022: $57,822 ($6,989 less than statewide median)
• Median home value, 2022: $223,900 ($2,700 more than statewide median)
• Metro area population: 484,613

5. Jefferson City, MO

• Overall cost of living, 2022: 12.9% lower than U.S. average
• Median household income, 2022: $71,396 ($6,585 more than statewide median)
• Median home value, 2022: $202,600 ($18,600 less than statewide median)
• Metro area population: 147,800

4. St. Joseph, MO-KS

• Overall cost of living, 2022: 12.8% lower than U.S. average
• Median household income, 2022: $60,582 ($4,229 less than statewide median)
• Median home value, 2022: $165,600 ($55,600 less than statewide median)
• Metro area population: 119,619

3. Columbia, MO

• Overall cost of living, 2022: 12.0% lower than U.S. average
• Median household income, 2022: $62,044 ($2,767 less than statewide median)
• Median home value, 2022: $250,700 ($29,500 more than statewide median)
• Metro area population: 214,749

2. Kansas City, MO-KS

• Overall cost of living, 2022: 7.9% lower than U.S. average
• Median household income, 2022: $75,280 ($10,469 more than statewide median)
• Median home value, 2022: $274,500 ($53,300 more than statewide median)
• Metro area population: 2,209,152

1. St. Louis, MO-IL

• Overall cost of living, 2022: 3.3% lower than U.S. average
• Median household income, 2022: $74,531 ($9,720 more than statewide median)
• Median home value, 2022: $237,700 ($16,500 more than statewide median)
• Metro area population: 2,799,828

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