Rum Brands You Should Never Buy

Photo of Lee Jackson
By Lee Jackson Published
This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them.
Rum Brands You Should Never Buy

© valio84sl / iStock via Getty Images

Typically, when adults think about Rum, images of dangerous pirates are conjured up, and for centuries, the booze has been a staple worldwide.  According to historical records, rum was first distilled in the Caribbean in about 1650 by enslaved people on sugarcane plantations. Originally called kill-devil or rumbullion, by 1667, the name had morphed to simply rum. Reports indicate that British sailors received regular rum rations from the 18th century until 1970.

Rum is Made From Sugar

Sugarcane is the base plant in all rum production.
RafaPress / iStock via Getty Images

Rums are typically made from molasses, which is what remains after sugar has been crystalized from sugarcane juice.

Many Rums are made in Puerto Rico and the Virgin Islands

Sean Pavone / iStock via Getty Images

Many rums are blended and then aged from one to four years. Those rums marketed as white-label types are light in color and somewhat milder in flavor; a gold-label rum has a more amber color and more intense, sometimes sweeter flavor, resulting from a longer aging process and the addition of caramel.

The Cuba Libre Became Popular in America

close of a rum and coke
Juan Salvador Fernández Tamayo / iStock via Getty Images

Created in Cuba in the early 1900s, according to legend, the drink became extremely popular shortly after the turn of the century when Coca-Cola was first imported into the island nation. To this day, the cocktail known as Rum and Coke is one of the most popular worldwide. Cuba Libre translates to “Free Cuba.”

Wide Range of Rum Brands

Bill Oxford / Getty Images

Over 80 countries produce some rum, and it is estimated that there are 300 varieties from around the world, with the bulk being distilled in the Caribbean.

Expert Reviews On The Worst Rum Brands

zoranm / iStock via Getty Images

We decided to scour the internet looking for the worst rums, and it became apparent after reading numerous blogs and websites that the experts tend to agree that these are indeed among the worst you can buy.

5. Heaven Hill

MaximFesenko / Getty Images

  • Parent/Owner: Shapira family
  • Established: 1935
  • Price Point: $8.99/1.75L

Cheap Stomach Aches

Witthaya Prasongsin / Getty Images

Reviewers called this brand a very cheap rot gut; according to the experts, it also tastes like it. Even though some of the company’s rums cost as much as $399.99, their low-price offering is easy to avoid. It is made in Louisville, Kentucky, a region much more famous for bourbon than rum.

4. Bacardi Black/Carta Negra

Sports Illustrated And Bacardi Present The Black Eyed Peas Super Bowl Party
Joe Scarnici / Getty Images Entertainment via Getty Images

  • Parent/Owner: Facundo Bacardí Massó
  • Established: 1862
  • Price Point: $16.99-$24.99/750mL

Tastes Like Rocks

Rock Crystal.natural gemstone.Natural Still not cut
loveaum / Shutterstock.com

Despite the Bacardi name, one reviewer said the rum had a mineral taste and wasn’t better mixed with cola. While the company is one of the most famous and well-known rum producers, this specific brand should be avoided at all costs, especially when you can’t even make a decent Cuba Libre.

3. Malibu Rum

Malibu Rum Celebrates Summer With Jana Kramer's Surprise Performance
Daniel Boczarski / Getty Images Entertainment via Getty Images

  • Parent/Owner: Pernod Ricard
  • Established: 1978
  • Price Point: $9.99-$19.99/750mL

Not Even Actual Rum

Rum based Mai Tai cocktail.
Brent Hofacker / Shutterstock

This brand doesn’t have enough rum content, even technically, to be called a rum, but it is one of the sweet varieties that college kids and Generation Z drinkers love. Touted as the world’s number one rum-based coconut spirit, it is listed as a coconut-flavored liqueur and only as a “flavored rum” where the designation is allowed by local laws.

2. Ron de Jeremy – Hell or High Water Rum

Ron Jeremy At Virgin Records
Paul Hawthorne / Getty Images Entertainment via Getty Images

  • Parent/Owner: Ron Jeremy
  • Established: 1800s (Ron Jeremy buys the rum from the Monymusk Distillery)
  • Price Point: $19.99 – $34.99/700mL

Sugary and No Flavor

stocksnapper / iStock via Getty Images

It is much more expensive than most and not worth the price. Reviewers cited that it had too much sugar, and the rum had no spice, vanilla, or oak flavors. This rum was initially named after Ron Jeremy, who was charged with serious crimes. The new name is Hell or High Water Rum. Collectors are still trying to secure bottles as the older ones have Mr. Jeremy’s face on them.

1. Papa’s Pilar 24 Dark Rum

Malibu Rum Celebrates Summer With Jana Kramer's Surprise Performance
Public Domain / Wikimedia Commons

  • Parent/Owner: Steve Groth
  • Established: 2013
  • Price Point: $39.99-49.99/750mL

Expensive
memo84 / Getty Images

Inspired by Ernest Hemingway, most reviewers felt the rum was too sweet and sugary. Made in Mr. Hemingway’s beloved Key West, Florida, at a distillery near where he used to dock his boat, “The Pilar,” the brand is not as well known as the legacy of Ernest Hemingway. Another downside is that some of the company’s brands under the Papa Pilar label are expensive.

The good news is that many incredible rum brands are outstanding in hot or cold beverages. Typically, one of the best places to look for quality rums is at the liquor store. Most giant retailers like Total Wine & More usually have specialists in each booze category, and they can show you the best products in all price ranges.

Photo of Lee Jackson
About the Author Lee Jackson →

Lee Jackson has covered Wall Street analysts' equity and debt research and equity strategy daily for 24/7 Wall St. since 2012. His broad and diverse career, which included a stint as the creative services director at the NBC affiliate in Austin, Texas, gives him unique insight into the financial industry and world.

Lee Jackson's journey in the financial industry spans over 30 years, with nearly two decades as an institutional equity salesperson at Bear Stearns, Lehman Brothers, and Morgan Stanley. His career was marked by his presence on the sell side during pivotal Wall Street events, from the dot.com rise and bubble to the Long Term Capital Management debacle, 9/11, and the Great Recession of 2008. This is a testament to his resilience and adaptability in the face of market volatility.

Lee Jackson’s practical financial industry experience, acquired from a career at some of the biggest banks and brokerage firms, is complemented by a lifetime of writing on various platforms. This unique combination allows him to shed light on the intricacies and workings of Wall Street in a way that only someone with deep insider experience and knowledge can. Moreover, his extensive network across Wall Street continues to provide direct access for him and 24/7 Wall St., a privilege few firms enjoy.

Since 2012, Jackson’s work for 24/7 Wall St. has been featured in Barron’s, Yahoo Finance, MarketWatch, Business Insider, TradingView, Real Money, The Street, Seeking Alpha, Benzinga, and other media outlets. He attended the prestigious Cranbrook Schools in Bloomfield Hills, Michigan, and has a degree in broadcasting from the Specs Howard School of Media Arts.

Featured Reads

Our top personal finance-related articles today. Your wallet will thank you later.

Continue Reading

Top Gaining Stocks

CBOE Vol: 1,568,143
PSKY Vol: 12,285,993
STX Vol: 7,378,346
ORCL Vol: 26,317,675
DDOG Vol: 6,247,779

Top Losing Stocks

LKQ
LKQ Vol: 4,367,433
CLX Vol: 13,260,523
SYK Vol: 4,519,455
MHK Vol: 1,859,865
AMGN Vol: 3,818,618