Designed in the United States over 170 years ago, the lever-action rifle is, perhaps, the most iconic American firearm. An offshoot of earlier prototypes, the Henry and Spencer lever-actions were the first successful, widely produced repeater rifles — and were used by some U.S. Army units as early as 1860. In the following decades, lever-action rifles were used across the Western frontier.

24/7 Wall St. Key Points:

• Lever-action rifles are perhaps the most iconic American firearm. 
• First gaining popularity over a century and a half ago, lever-action repeaters remain relevant today — and Americans have some clear preferences for certain makes and models.
• Also: 2 Dividend Legends To Hold Forever

In the modern-era, American sports men and women have had their choice of multiple rifle designs, including bolt-action and semi-automatics. While bolt-action rifles have become especially popular firearms for deer hunting, many Americans prefer lever-action rifles — which offer a faster rate of fire, and typically a more compact design than their bolt-action counterparts, making them ideal for use in dense brush. Whether for hunting, home defense, collecting, or recreational target shooting, ever-action rifles remain in high-demand in the United States.

Using a report from Gun Genius, which analyzed sales data from the online firearm marketplace GunBroker.com, 24/7 Wall St. identified the 10 best-selling lever-action rifles in the United States. Rifles are ranked on sales volume in the 2024 calendar year, though exact sales figures were not provided. Supplemental data on the approximate base price for each make and model are from online retailers, including GunBroker.

These 10 rifles are manufactured by four brands, including Marlin, a company with three rifles on this list, and Rossi, a company that makes two of the best-selling lever rifles. The two other companies on this list are Henry and Winchester, and though corporate ownership of these brands have changed over the last century and a half, these are the same names behind some of the most popular lever-action rifles of the 19th century.

Because of the way many lever-action rifles are loaded, they can be limited in the types of ammunition they can accept. Lever-action rifles often have a tubular magazine running directly under the barrel. Many of these types of lever-actions can only be loaded with flat point or round nose cartridges, as pointed tip bullets can pierce the primer of the cartridge in front of it, causing a discharge in the magazine. As a result, many of the rifles on this list use ammunition not common in other types of rifles, including .357 and .44 Magnum. (Here is a look at the 14 most versatile hunting rifle cartridges.)

Approximate base prices for these models range from only a few hundred dollars to well over a thousand — though variations in each of these models can often come with far higher prices.

It is important to note that this list was compiled using online gun sales only. Unlike most items purchased online, firearms are generally not shipped directly to your door. Typically, the process requires buyers to have their gun shipped to a Federally Licensed Firearm Dealer — usually a local gun store — which will run a background check before transferring the gun to the customer.

These are the best-selling lever-action rifles in the United States.

Why It Matters

An icon in American firearms, lever-action rifles have been popular in the United States since the Civil War. Today, those in the market for a lever-action rifle have countless brands, configurations, and calibers to choose from — but certain models have emerged as clear favorites among American gun owners.

10. Rossi R95

• Approx. base price: $530
• Available chamberings include: .30-30 Win.
• Manufacturer: Rossi
• Manufacturer’s U.S. headquarters: Bainbridge, Georgia
• Manufacturer’s parent company: Taurus Armas, S.A.

9. Henry Long Ranger series rifles

• Approx. base price: $1,100
• Available chamberings include: .223 Rem., .243 Win., .308 Win., 6.5 Creedmoor
• Manufacturer: Henry
• Manufacturer’s U.S. headquarters: Rice Lake, Wisconsin
• Manufacturer’s parent company: None

8. Marlin Model 336 series rifles

• Approx. base price: $1,790
• Available chamberings include: .30-30 Win.
• Manufacturer: Marlin
• Manufacturer’s U.S. headquarters: Madison, North Carolina
• Manufacturer’s parent company: Sturm, Ruger & Co.

7. Winchester Model 94 series rifles

• Approx. base price: $1,200
• Available chamberings include: .25-35 Win., .30-30 Win., .32 Win. Spl., .38-55 Win., .450 Marlin
• Manufacturer: Winchester
• Manufacturer’s U.S. headquarters: New Haven, Connecticut
• Manufacturer’s parent company: FN Browning Group

6. Henry Golden Boy

• Approx. base price: $510
• Available chamberings include: .17 HMR, .22 LR, .22 WMR
• Manufacturer: Henry
• Manufacturer’s U.S. headquarters: Rice Lake, Wisconsin
• Manufacturer’s parent company: None

5. Rossi R92

• Approx. base price: $530
• Available chamberings include: .357 Mag., .44 Mag., .44-40 Win., .45 Colt, .454 Casull
• Manufacturer: Rossi
• Manufacturer’s U.S. headquarters: Bainbridge, Georgia
• Manufacturer’s parent company: Taurus Armas, S.A.

4. Marlin Model 1894 series rifles

• Approx. base price: $1,250
• Available chamberings include: .357 Mag., .44 Mag., .45 Colt
• Manufacturer: Marlin
• Manufacturer’s U.S. headquarters: Madison, North Carolina
• Manufacturer’s parent company: Sturm, Ruger & Co.

3. Henry Big Boy series rifles

• Approx. base price: $770
• Available chamberings include: .41 Rem. Mag., .357 Mag., .327 Federal Magnum, .45 Colt
• Manufacturer: Henry
• Manufacturer’s U.S. headquarters: Rice Lake, Wisconsin
• Manufacturer’s parent company: None

2. Henry Side Gate Lever Actions

• Approx. base price: $860
• Available chamberings include: .38-55 Win., .30-30 Win., .45-70 Govt., .35 Rem., .360 Buckhammer
• Manufacturer: Henry
• Manufacturer’s U.S. headquarters: Rice Lake, Wisconsin
• Manufacturer’s parent company: None

1. Marlin Model 1895 series rifles

• Approx. base price: $1,400
• Available chamberings include: .45-70 Govt.
• Manufacturer: Marlin
• Manufacturer’s U.S. headquarters: Madison, North Carolina
• Manufacturer’s parent company: Sturm, Ruger & Co.

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