As Housing Market Struggles Increase, Home Sellers Slash Prices

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By Douglas A. McIntyre Updated Published
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bearAnalysts watching the housing market are about to see whether falling real estate prices will bring buyers back into the market. Many home shoppers believe that the value of houses will fall another 10% to 15%, especially in the weakest markets such as Florida and California.

Rising mortgage rates will also make the sale of homes more difficult. And, foreclosures are still running at near record levels.

Home sellers are reacting to all of the downward pressure on housing prices by slashing what they are asking for what is for most people the most valuable asset that they own. It is not surprising the initial listing prices are down, but owners are now cutting those prices even further.

According to Reuters, “Nearly one in four U.S. homes for sale on June 1 had their prices sliced at least once since landing on the market, data compiled by real estate website Trulia.com.” The actions by homeowners could have two results.

The first is that homeowners with houses that are already underwater will face large payoffs to banks at closing, if their houses sell at all. This will put a greater burden on already financially stressed Americans. The stress will be so great the some people will have to abandon selling their homes completely or increase their personal debt.

The second effect of the practice of cutting prices is that it will serve to lower all home prices by forcing more competitive pricing onto the market. The net of this is that home sales will probably pick up, but home prices will continue to fall.

Almost no expert would object to the theory that home prices cannot recover until home sales increase. If more Americans cave in and admit that the price  they want to get for their houses is simply a dream, the market may start to recover.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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