Absolute Sticker Shock for New Home Prices

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By Jon C. Ogg Published
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After the U.S. Census Bureau released data on new single-family home sales for March Wednesday morning, the big shocker was that new home sales fell by a whopping 14.5% to a seasonally adjusted annual rate of 384,000 from 449,000 in February.

While economists were looking for a rate of 455,000 in March, this was 13.3% below the rate for March 2013. The culprit may simply be sticker shock as the new price index was challenging a new high. We would keep the supply and demand in step as well — during the peak in 2005, new home sales were running at almost 1.4 million units.

The median sales price for new homes was $290,000, but the average sales price was $334,200. Inventories ticked up slightly from 189,000 in February to 193,000 in March. That is a mere six months supply.

Again, sticker shock has to be at work here. First-time buyers could be having trouble getting into the market, and higher mortgage rates, which are still historically low, make qualifying for a mortgage that much harder.

It is without surprise that the homebuilder stocks have sold off. PulteGroup Inc. (NYSE: PHM) was shown by CNBC to have raised its prices by 13%, and Pulte shares were down 1.3% at $18.42 in mid-day trading, after having been down as low as $18.20 this morning.

CNBC also showed that Lennar Corp. (NYSE: LEN) lifted its prices by 17%. Lennar shares were down 1.4% at $37.90, but the stock had traded as low as $37.32 earlier in the morning, after the awful new home sales numbers were released.

iShares U.S. Home Construction ETF (NYSEMKT: ITB) shares were down 1.7% at $23.29 in mid-day trading on Wednesday. Its range has been $20.18 to $26.56 in the past year. Lennar and Pulte each account for nearly 10% of this exchange traded fund’s weighting.

ALSO READ: Is Real Estate Still the Best Long-Term Investment?

The reality is that the deals in home buying have come and gone. Prices are back up to sky-high levels in many markets. Now just imagine what will happen to new home sales if the 10-year Treasury and 30-year Treasury yields rise another 100 basis points or more, as some economists have expected in the year ahead.

Photo of Jon C. Ogg
About the Author Jon C. Ogg →

Jon Ogg has been a financial news analyst since 1997. Mr. Ogg set up one of the first audio squawk box services for traders called TTN, which he sold in 2003. He has previously worked as a licensed broker to some of the top U.S. and E.U. financial institutions, managed capital, and has raised private capital at the seed and venture stage. He has lived in Copenhagen, Denmark, as well as New York and Chicago, and he now lives in Houston, Texas. Jon received a Bachelor of Business Administration in finance at University of Houston in 1992. a673b.bigscoots-temp.com.

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