Ahead of the November 2016 that put Donald Trump in the White House, condominiums available for sale in Trump buildings outside New York City commanded a premium of 28% to condos of comparable luxury in the same city. Three years after that election, the premium on a Trump condo has dropped to 20%.
The data was reported Friday by online real-estate firm Redfin based on luxury condos listed for sale in 10 Zip codes outside New York City, which was excluded because multiple listing data was not available for transactions at Trump properties. The analysis includes sales of Trump-branded condos and other luxury units in cities with Trump properties including Hollywood Beach, Florida; Sunny Isles Beach, Florida; Honolulu; Chicago; Jersey City, New Jersey; Stamford, Connecticut; Las Vegas; New Rochelle, New York; Shrub Oak, New York; and White Plains, New York.
Redfin also noted that 81% of online listings in 2015 mentioned Trump’s name, while just 65% of condo listings today mention the president’s name.
Redfin chief economist Daryl Fairweather explained, “It’s not surprising that sellers and their agents are less likely to identify a home with Trump now that he’s president, as that could limit their buyer pool. Marketing to just one side of the aisle—even if it’s just mentioning a politician’s name—could mean half as many potential buyers see a home.
Redfin compiled the data on the comparison between Trump and comparable luxury condos into a tidy chart.
| Pre-election (Jan. 2014 – Oct. 2016) | Post-election (Nov. 2016 – Nov. 2019) | |
|---|---|---|
| Median sale price of Trump condos | $868,750 | $729,000 |
| Median sale price of comparable luxury condos | $760,000 | $680,000 |
| Average price premium (%) for Trump condos | 28.10% | 20.40% |
| Median price per square foot for Trump condos | $713 | $606 |
| Average price-per-square-foot premium (%) for Trump condos | 18.60% | 8.00% |
| Median days on market for Trump condos | 95 (versus 67 for non-Trump condos) | 86 (versus 57 for non-Trump condos) |
| Total Trump condos sold | 532 | 542 |
It’s Your Money, Your Future—Own It (sponsor)
Retirement can be daunting, but it doesn’t need to be.
Imagine having an expert in your corner to help you with your financial goals. Someone to help you determine if you’re ahead, behind, or right on track. With SmartAsset, that’s not just a dream—it’s reality. This free tool connects you with pre-screened financial advisors who work in your best interests. It’s quick, it’s easy, so take the leap today and start planning smarter!
Don’t waste another minute; get started right here and help your retirement dreams become a retirement reality.
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.
Latest from 24/7
Our expert who first called NVIDIA in 2009 is predicting 2025 will see a historic AI breakthrough.
You can follow him investing $500,000 of his own money on our top AI stocks for free.