Stocks: (YHOO)(TWX)(GOOG)(NWS)(EBAY)(MSFT)New data indicates that most large US-based websites are going the majority of their traffic from outside their home country. It’s a vexing problem.A lot of the advertising at big sites like Yahoo! is aimed at US consumers. The more page views and unique visitors that come from off-shore, the tougher it is to do proper targeting.While it is a problem, it could be a chance to pick up revenue from marketer who want to targer audiences outside the US.Yahoo! has 76% of its unique visitors coming from outside the US. For Microsoft, the number is 79%. Google stands at 80%. Ebay at 70%.It would appear that operations like AOL and Fox (mostly MySpace and Fox news) are more uniquely US properties. AOL has only 50% of its unique visitors from overseas. Fox is at about 45%.In the release of the study, an analyst a ComScore makes an observation: “The high proportion of visitors and page views from outside the U.S. represents a solid growth opportunity for U.S.-based ad-supported properties, which currently derive most of their revenues from domestic online advertising.” If that’s right, ad revenue growth at large websites like Yahoo! may not have to slow down after all. At least not near-termDouglas A. McIntyre can be reached at [email protected]. He does not own securities in companies that he writes about.
Big Web Properties Will Look Abroad For $$$
Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.
McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.
His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.
A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.
TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.
McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.
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