Fifteen Most Overvalued Stocks: Polo Ralph Lauren

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By Douglas A. McIntyre Published
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Stocks: (RL)(LIZ)

Polo Ralph Lauren is expensive by several measures. But, one of the risks in owning the shares is that Ralph Lauren controls the board, he is the brand, and he is not young. Whether the company will due as well once he is gone is a nagging concern.

Almost 20% of Polo’s revenue comes from May and Federated stores. Those companies have merged, so their pricing leverage has improved.

Over the last several years, the company”s stock price has run wild. From a low of under $17 in October 2002 the stock has moved to just below $77 currently.

Revenue has been growing well, but in the numbers for the last quarter, when the purchase of Polo Jeans was backed out, the topline was up only 9%.

Even Wall St. analysts do not think the stock will go much higher, at least not short term. A Thomson/First Call survey of seven analysts who hold the stock found the their mean price target for Polo was only $81.57.

The company’s growth in both revenue and operating income over the last three years has been excellent, but the stock price is getting ahead of the business  Polo’s price to sales is 1.94. At competitor Liz Claiborne that number is .9 times.

Great company. Overpriced shares.

Douglas A. McIntyre can be reached at [email protected]. He does not own securities in companies that he writes about.

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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