Sirius Satellite Radio (SIRI) hit another 52-week low today at $2.66, down from its 52-week high of $4.84.
There could be several reasons, but the most likely is popular radio team Opie and Anthony were suspended from XM (XMSR) for 30 days. Lewd remarks and all.
The incident raises two thorny issues. The satellite radio companies managements are holding their breaths while the FCC and Congress look at the deal. Morals issues are bound to play a part in how the merger is viewed. Even Howard Stern could run into issues at Sirius if the company thinks he is hurting the chances of the deal.
But, customers go to satellite radio for programming that is not allowed on over-the-air radio. Stern is the prime example. It Stern and his bawdy friends are pushed off the satellite waves, subscriber growth could plateau or even fall.
Douglas A. McIntyre
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