Crazy Short Sellers in Online Advertisers (May 2007) (VCLK, AQNT, TFSM)

Investing

Published: May 25, 2007 7:54 am

Stock Tickers: VCLK, AQNT, TFSM

We have frequently noted how the short sellers are often motivated by different factors and have a longer-term outlook than Joe Q. Public. We wanted to look at the few remaining Internet advertisers that hadn’t been acquired, and it’s official: short sellers in these names are either crazy or just stupid. There were dozens and dozens of reports that the sector was in play after Google gobbled up DoubleClick, so being short those names was just ignorant. It isn’t like they all went up in shares short, but the degree to which the shorts were still there just seems weird. Short sellers are a different breed, that’s for sure. This could have been titled "Online Advertisers: Short Sellers Kicked in the Shorts."

Stock (Ticker)                      MAY    APRIL CHANGE
aQuantive (AQNT)             9.56M 8.47M 12.9%
24/7 Real Media (TFSM) 6.73M 7.08M -4.9%
ValueClick (VCLK)             9.66M 9.95M -2.9%

Jon C. Ogg
May 25, 2007

Jon Ogg can be reached at [email protected]; he does not own securities in the companies he covers.

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